EDITIONSS GROUP

Hagen’s Organics partnered with us to redesign their uniforms and merchandise, blending practicality with ethical values and an elevated aesthetic. Collaborating with Paris-based artist Olga Prader, we developed bespoke artwork featuring organic linework and natural motifs, reflecting the brand’s commitment to sustainability. Heavyweight T-shirts provided durability and warmth for staff in cooler environments, while cooler bags, inspired by butcher’s brown paper bags, combined function with tradition.

Hats in washed fabric added a pop of colour, fully customised and branded to align with Hagen’s guidelines.

Client:
Kind of a Big Deal
Following: Instagram 385K

Overview:
Kind of a Big Deal is a New Zealand comedy duo known for deadpan delivery, nostalgic absurdity, and a highly recognisable world of recurring phrases, characters, and inside jokes.

EDITIONSS partnered with Kind of a Big Deal across two merchandise drops, translating their distinct comedic language into limited-run products that felt true to the brand while still standing up as considered, wearable pieces.

From creative development and product design through to production and fulfilment, the project helped extend the Kind of a Big Deal universe beyond the screen and into something their community could wear, share, and instantly recognise.

Cheek Media
Media Platform. Political Commentary. Bold Merch.
Following: 354k (@cheekmedia.co + @hannahferguson__)

We worked with Cheek Media CEO Hannah Ferguson to evolve an existing merch concept into a sharper, more cohesive range that aligned with their bold, refreshed brand. Using custom fits, colourways, and elevated branding, we delivered a collection that felt true to their voice — unapologetic and polished.

Launched via EDITIONSS, the range sold over 4,300 units in just three months, exceeding targets by more than 400% and proving the power of strong design paired with engaged audience alignment.

Hector’s Deli
8 Venues
Followers: 135k

Hector’s Deli is a Melbourne icon, helping lead the sandwich deli movement across Australia.

EDITIONSS was tasked with updating the Hector’s cap while maintaining the original essence of co-owner Dom Wilton’s favourite cap, which the design was based on. With the launch of Hector’s new bakery, we drew from the monogram cut-out detail used across the packaging and translated it into custom hardware, revealing the signature pop of red from the cap beneath.

For Hector’s debut pop-up at the Australian Open 2026, we designed and produced the T-shirt and cap range using premium heavyweight cotton, custom colours, and considered brand touchpoints, with artwork supplied by Hector’s long-time brand partner, TRiC Studio.

The Roar Deal
Merch Collection
Audience: Podcast multiplatform + Patreon

The Roar Deal is a Brisbane Lions podcast with a loyal and highly engaged footy audience, built around sharp commentary, club culture, and the kind of inside jokes only true supporters understand.

EDITIONSS has partnered with The Roar Deal since 2024, developing merchandise that translates the podcast’s humour, fan references, and Brisbane Lions community energy into limited-run products.

Across multiple drops, the collaboration has covered creative development, product design, production, and fulfilment, helping turn moments from the show into wearable pieces for its audience.

Wine and Dine: a uniform collection meticulously designed to meet the rigours of dining service while embodying sophistication and style. At the core of this collection is a commitment to functionality, tailored to support the dynamic environment of restaurants. Our pieces feature sleek, stain-resistant fabrics and streamlined designs that allow for freedom of movement and durability in high-paced settings.